PR Log (Press Release) –
Mar 03, 2010 – Mineral make up has been hot news this century, but how many can claim to be 100% natural with ethical values that follow into their packaging? First Light is such a brand – 100% minerals and nothing else - no chemicals, fragrance, preservatives, oil or talc fillers. With no wasteful packaging and no gimmicks or extreme claims, First Light is retailed in pretty fabric pouches made by disadvantaged women in Tanzania to encourage the development of their own commercial & social enterprise*. First Light provides women with the freedom to create natural looking luminosity the ‘green way’ at a cost that is affordable for everyone.
This collection of 64 products combines fashion forward lip colours and eye shadows shades including Midnight Mauve, Cobalt Blue, Japanese Blossom and Storm Grey. The base essentials complete the offering and include flawless Foundations, dazzling Blushers, Concealers, Perfect Finish powders, Bronzers and Eye Light, a light reflective powder for concealing eye puffiness, redness and dark circles.
Free to look gorgeously natural and feel good
Just like women are multitasking in their homes, job and families, they’re expecting more from their make up too. They want a brand that’s going to give them the different looks they need to suit the different areas of their lives: smart and groomed in their professional life, glamorous and sexy in their private life, stylish but natural while dropping the children off at nursery.
First Light Cosmetics is a new make-up concept that enhances your natural beauty, provides long lasting coverage and feels weightless on the skin.
Freedom from chemicals
First light products are completely natural and 100% free of the chemicals and preservatives that are used to “fill out” many other cosmetics. They have anti inflammatory and non-comedogenic properties that will calm sensitive, blemish prone skin and contain a natural level of SPF.
Free Your Time
The First Light website offers women a colour matching guide and provides sample testers for only £1.50 including P&P to ensure women are making the right colour choices for their skin tone - avoiding those costly mistakes we all make! The cost of up to 2 testers is redeemable against full price items. Foundations, concealers, blushes, bronzers and perfect finish powders all come in tester sizes.
Free women
We are committed to helping women in economically disadvantaged parts of the world to develop their own commercial enterprises. Our poaches are produced by the Mabinti Center in Tanzania.
About First Light Cosmetics:
First light Cosmetics was founded in 2009 in Richmond, Surrey by husband and wife team Carolyn and Gilles Storme. They sought to create a collection of cosmetics that answered women’s desires to use a natural, light-weight, make up that freed them from a traditional make up mask. Having spent many years living in Africa, the name First Light was inspired by the dawn where incredible natural beauty and luminosity bring a sense of freedom before the day begins. They have encapsulated this feeling in their offering, helping women to transform the way they use and think about make up.
First Light Price List:
Foundations: £ 12.99/10g
Concealer: £7.99/5g
Bronzers: £ 12.99/10g
Perfect Finish: £12.99 10g
Blushers: £7.99/5g
Eye Shadow: £5.99/2g
Eyelight: £9.99/2g
Lipstick: £7.99/4g
Kabuki brush: £13.99
Powder brush: £11.99
Blush brush: £8.99
Eye shadow brush small: £6.99
Eye shadow brush large: £7.99
Retractable lip brush:£6.99
Tester Pots: £1.50 including P&P
First Light is available to buy from www.firstlightcosmetics.com
For further information, samples of photography contact First Light
on +44 (0)7826787107 or email info@firstlightcosmetics.com
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