Friday, March 12, 2010

Great Barrier Reef Captured in Pearl Necklace Jewelry and Seashell Designer Accessories

PR Log (Press Release) – Mar 11, 2010 – NEW YORK, USA, ZEMIS LTD – The famous Great Barrier Reef is the inspirational backdrop behind the seashell themed fashion accessories collection at ZeMis. Queensland’s Quarry, a statement necklace made of assorted seashells set on metal chain dramatically displays the variety of mollusks found in the Earth’s largest coral reef system. Molluskerade is an exquisite neckpiece made of rust colored fresh water pearls surrounded by glass beads set on handwoven tribal fabric and gently draped in chocolate brown satin sash. The collection also features costume jewelry/fashion accessories like the Knit Me Tie Me bracelet made of handwoven salmon pink sequins and fast growing wood that would grace any wrist beautifully.

ZeMis specializes in immaculate neckpieces made from natural components, semi-precious stones, luxurious and hand woven exotic fabrics and glass beads, all artfully interlaced by skilled artisans. Lindy Castillo, ZeMis’ designer and founder explains, “The Great Barrier Reef is so vast and rich in marine life that we could easily create a multitude of necklaces and artisan jewelry inspired by the sea. This time we had to focus the collection on the shells so the Great Barrier Reef capsule offers artistic neckpieces made from freshwater pearls, Mother of Pearl shells and other mollusks.” Castillo enthusiastically adds,  “Perhaps next time, we can ride on this coral reef inspiration and expand to fashioning neckpieces with octopus and starfish designs.”

For its Spring/Summer collection, ZeMis worked around the theme of ‘Wonders of the World’. ZeMis came up with its own 7 Wonders list to draw inspiration from for its fabulous Spring collection of neckpieces. A preview of the Spring/Summer 2010 line may be viewed at http://www.zemis.com/content/Spring_Summer_2010_Collecti ....

Through this Wonders of the World Series, ZeMis hopes to attract attention and glorify these marvelous sites so people around the world will continue to visit them, appreciate their awesome grandeur while supporting efforts to protect and preserve these one-of-a-kind natural wonders. Lindy Castillo remarks, “The fast paced industrialization process is warming the Earth’s waters, making it difficult for some of the marine species to thrive. The infamous Crown of Thorns starfish continues to eat up the coral reefs and prey on all the small marine animals. Its sharp thorns has successfully weeded out potential natural predators so the Great Barrier Reef is now ‘overpopulated’ with this thorny starfish.”

ZeMis debuted its designer accessories line in celebrity gifting events and handed out its AKT Vianca minaudiere to nominees, presenters and famous celebrities such as Jennifer Aniston, Reese Witherspoon, Paula Abdul, Eva Mendes and Sarah Jessica Parker as well as last year’s Oscar® winners and nominees, Penelope Cruz, Kate Winslet, Meryl Streep and Amy Adams and respected female actors like Cate Blanchett and Scarlett Johansson. This year, opulent neckpieces were handed out to Sandra Bullock, Drew Barrymore, Anna Kendrick, Mo’nique, Juliana Margolies, January Jones, Lea Michele, Penelope Cruz, Meryl Streep, Vera Farmiga  Joan Collins and Maggie Gylenhaal.

ZeMis differentiates its products from other online stores selling jewelry and fashion accessories by presenting detailed product pictures with various angles and sketch diagrams showing relevant dimensions to give customers comprehensive information as well as delight, convenience and a seamless transaction experience.

ZeMis utilizes Amazon's e-commerce technology in order to provide ZeMis guests a safe, secure, and convenient online shopping experience.  Transaction processing for ZeMis is handled by Amazon so buyers can use their Amazon.com account to order and checkout.

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ZeMis is owned by ZEMIS LTD, which is associated with World Charms (USA) LLC, a private Delaware LLC.   ZeMis has teamed up with Amazon.com and licenses its shopping cart software for its reliability and cutting edge features. Inquiries on ZeMis may be directed to marketing@zemis.com. >>>>>>>

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